Samantha Chic: Super Style Steals: David Beckham #Covered or #Uncovered Super Bowl Ad

1.29.2014

Super Style Steals: David Beckham #Covered or #Uncovered Super Bowl Ad

Photo courtesy of H&M
My team didn't make the Super Bowl (Here we go, Steelers, here we go! It's OK, we still have six...), but every year I still watch for the commercials.

This year, H&M will launch the new David Beckham Bodywear collection during Super Bowl XLVIII.  Beckham filmed two alternative versions of the action-packed spot, #Covered and #Uncovered, and you can vote on which one the world will see by going to HM.com.

Check out the teaser video below...



“It was so exciting to work with one of my favorite directors, Nicolas Winding Refn, on my new campaign for H&M,” says David Beckham, in a press release.  “Nicolas pushed me hard to create an action-packed film, which shows off this season’s new heritage-inspired bodywear at its best.”

These new pieces join the core David Beckham Bodywear collection, which have quickly become a staple in the wardrobes of men worldwide since its launch in Feb. 2012.

In addition to the double delight, David Beckham will greet fans with a special appearance at the flagship H&M store in Times Square on Saturday, Feb. 1.




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